"HAOXIANGNI" Oriental Gift

“HAOXIANGNI”, China’s first publicly listed red date company, originates from the city of Xinzheng, the cradle of red dates. Hao Xiang Ni means “missing you deeply” in Chinese, it embodies the brand’s mission to share the Eastern culture of affection. Throughout China's 5,000-year history, the red string has always been a token of affection, symbolizing thoughts, fate, and commitment—an invisible bond and a visible ribbon that conveys respect and love. “HAOXIANGNI” embraces this timeless metaphor: like the red string, it connects people, weaving together true feelings and the beautiful moments of life.