Archivi Olivetti Dynamic brand

The Archivi Olivetti project reinterprets the visual identity of the Associazione Archivio Storico Olivetti through a Dynamic brand approach. The identity translates Olivetti’s cultural heritage into a contemporary, adaptive system based on the relationship between space, time, and people. A modular typographic structure, generative compositions, and a flexible visual language allow the brand to evolve across physical and digital touchpoints while remaining coherent and recognizable. The project positions the archive not as a static repository of memory, but as a living cultural institution projecting Olivetti’s legacy into the future.