Sonnja
Winner
Excellent Communications Design
Brand Identity
Details
SONNJA is a blend of sparkling rosé wine, fresh grapefruit, raspberry, and ginger. Created by the target audience for the target audience: The concept comes from the Badischer Winzerkeller’s Women@Work expert forum and is the perfect offering for the steadily growing market for ready-to-drink beverages.
The concept is a huge hit: a name as endearing as a best friend. A packaging design that promises pure joie de vivre and exudes style even in a small bottle. The color and bottle choice echo the style of classic rosé wines from France or Italy. Refreshing, youthful, and approachable.
The concept is a huge hit: a name as endearing as a best friend. A packaging design that promises pure joie de vivre and exudes style even in a small bottle. The color and bottle choice echo the style of classic rosé wines from France or Italy. Refreshing, youthful, and approachable.
