Brand Identity of National Museum of Korean Literature
Winner
Excellent Communications Design
Brand Identity
Details
The National Museum of Korean Literature is a representative literature museum that compiles Korean literature from oral literature to modern literature. Since literature is based on language, MI is also expressed in characters, which are tools for expressing language. The symbol represents the initial consonant in Hangeul of ‘literature’, the ‘base’ of literature, and the ‘window’ that illuminates literature. Layering forms mean that literature continues to build and expand.
The Jury‘s Statement
The logo was very well derived from the brand essence and embodies the National Museum of Korean Literature recognisably and clearly. At the same time, the timelessly clear and pleasantly reduced design does justice to the demand for culture and modernity in every respect.
