HF0
Winner
Excellent Communications Design
Brand Identity
Details
HF0 is a 12-week residency for the world's top technical founders. HF0 envisions a world where people can build projects without worrying about anything else. Their mission is to set a new standard for caring for creative people. HF0 believes that creatives benefit most not from adding things to their lives, but from subtracting all the mundane aspects. Inspired by the "less is more" approach, we created a minimal yet noticeable identity and a website.
The Jury‘s Statement
HFO's brand identity is given a striking technical identity by the 3D sphere that replaces the "O" in the lettering. The design consistently dispenses with colour, thereby creating a minimalist aesthetic that nevertheless has a very high-quality feel, which is further enhanced by the high proportion of black.
