Eatrenalin
Winner
Excellent Communications Design
Brand Identity
Details
Eatrenalin is a gastronomy event concept that takes guests on a journey through various culinary worlds. Guests enjoy a gourmet menu while traversing multisensory, multimedia-themed rooms. The unique selling point is they sit in a "Floating Chair" – a patented transportation system that is the first of its kind worldwide – and float through themed rooms such as “Ocean‘‘ or “Universe”. Not only the eyes but all five senses participate in this unique adventure.
The Jury‘s Statement
With its futuristic aesthetics, the brand design perfectly reflects the progressive claim of this extraordinary gastronomy concept. The design appears extremely high-quality and at the same time manages to arouse curiosity and interest through the fascinating visual language.
