ebm-papst Employer Branding – Engineering a better life
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
To communicate ebm-papst's Employee Value Proposition, a special look was developed as a further development of the corporate design in conjunction with individual messages to inspire potential employees from the region and win them over to ebm-papst. The main identifying feature of this communication is the rainbow box. It stands for the lived diversity and variety, and for the fact that ebm-papst is already a team of many cultures and different personalities.
The Jury‘s Statement
The employer branding as a consistent further development of ebm-papst's corporate design impresses with a striking identity based on the rainbow symbol, which stands for diversity. The appealing design nevertheless has a high level of recognisability and comes across as distinctly modern and open-minded.
