Hand over Hand
Winner
Excellent Communications Design
Brand Identity
Details
Hand Over Hand is a pioneer in special education services. As a diverse and collaborative community organization, its mission is to help students excel academically and socially while fostering a commitment to their local and global communities. By recreating a brand image that is enthusiastic, dynamic, open-minded and diverse, it better reflects its strong support and deep concern for the future of the global education industry and the challenges that the society in the 21st century faces.
The Jury‘s Statement
The brand identity of HAND OVER HAND is convincing both through the striking logo in the form of an open book with two hands, as well as through the friendly colourful and attention-grabbing brand world. A nice design idea is the word "learn" written in small letters and curled in the headline, which makes it stand out from the capital letters and makes the brand essence visible.
