I AM MERCURY – modern luxury essentials
Winner
Excellent Communications Design
Brand Identity
Details
Within a complete brand development process, "I AM MERCURY" was created - a men's shoe brand that emphasizes the non-verbal. Classic merges with streetwear coolness - a modern luxury statement. Our work included the establishment of brand strategy and brand identity, which at its core follows the maxims of style awareness, design loyalty, progressiveness and sustainability: "Making a statement without saying a word? Watch my shoes."
The Jury‘s Statement
The MERCURY brand self-confidently embodies the demand for luxury, style and timeless elegance, which is emotionally expressed by the claim "I AM MERCURY" in connection with the high-quality photo aesthetics and original statements of the brand.
