Internationale Maifestspiele
Winner
Excellent Communications Design
Brand Identity
Details
The IMF invites international productions from the fields of opera, drama, dance & performance to a month of bustling festivity. Inspired by the opulence of past festivals, this year’s festival looks to the future. The leitmotif boldly asks to keep building new worlds, visualizing elusiveness & utopias, thus combining modern, abstract & historical perspectives. The stylistic device of collage builds surreal worlds and extends an invitation to a world of associations.
The Jury‘s Statement
The surreal-looking collage of shapes, colours and pictorial elements skilfully spans the arc between past and present and at the same time stands for a programme diversity rich in contrast. In combination with the florally playful word mark, a lively design is created that adequately embodies the world of theatre and makes the "Internationale Maifestspiele" brand unmistakable.
