SENA
Winner
Excellent Communications Design
Brand Identity
Details
SENA is the market leader in communication for motorcycle helmets and is also active in the bike and outdoor sector. After the repositioning, the focus is no longer on the helmet - it's about connection. This is symbolized in the identity by the grid connecting the users. The claim #rideConnected likewise reflects this. A second brand was developed for the technology itself, ricon, which is used as a label and can also be used by third-party brands.
The Jury‘s Statement
With the repositioning, the SENA brand focuses more on connection and communication, which is not only clearly expressed by the catchy claim #rideConnected, but also visually by the striking grid element. A cleverly used design feature that makes the brand and its brand essence immediately recognisable.
