Brack.ch Markenweiterentwicklung

The Swiss online retailer is dropping the ‘.ch’ from its brand name and will now operate in the market as Brack. With the rebranding and a new presence at all touchpoints, the company is making a significant step in its strategic realignment towards a broader customer base across Switzerland. Also part of this is the new tagline ‘Unpack what’s inside you’. The strategy and positioning were developed in-house, and the rebranding was created in collaboration with Hotz Brand Consultants. The tagline and the accompanying campaign come from the new lead agency brinkertlück creatives.