Brack.ch Markenweiterentwicklung
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Details
The Swiss online retailer is dropping the ‘.ch’ from its brand name and will now operate in the market as Brack. With the rebranding and a new presence at all touchpoints, the company is making a significant step in its strategic realignment towards a broader customer base across Switzerland. Also part of this is the new tagline ‘Unpack what’s inside you’. The strategy and positioning were developed in-house, and the rebranding was created in collaboration with Hotz Brand Consultants. The tagline and the accompanying campaign come from the new lead agency brinkertlück creatives.
The Jury‘s Statement
The subtle modernization of the brand identity achieves a fascinating balance between continuity and new beginnings. »Brack.ch Markenweiterentwicklung« impresses with its clear, consistent presence across all touchpoints and an emotional, charismatic tone. The harmoniously integrated interplay of design, language, and user experience stands out in particular. A convincingly evolutionary step that powerfully underscores the strength of excellent brand leadership.
