brandcycle group
Winner
Excellent Communications Design
Corporate Identity
Details
brandcycle group visualizes the brand cycle as a coherent design system: The cycle and its segments shape the logo and a custom typeface, serving as dynamic design elements. The result is a consistent identity that conveys holistic brand consulting and continuous brand development in a constantly evolving world. Across all relevant touchpoints, the design makes the brandcycle group’s consulting approach tangible and memorable.
The Jury‘s Statement
A consistently developed design system creates a striking, cohesive visual identity for »brandcycle group«. The iconic cycle defines the logo, typography, and design elements, making brand consulting and development directly tangible. Especially impressive is how sustainably and characterfully the brand identity unfolds across all touchpoints, standing out as an exemplary showcase of successful identity development.
