DW Corporate Design Refresh 2024
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Details
The new corporate design of Deutsche Welle (DW) is based on the concept of "dialogue." It combines flexible geometric shapes derived from the DW logo with an expanded colour palette to create a dynamic visual language. The custom typeface DW Pangea and updated icons enhance visual communication. The modular design system allows for a consistent and adaptable brand presence across various platforms, strengthening DW's position as an independent news source.
The Jury‘s Statement
Dialogue as a defining design element lends »DW Corporate Design Refresh 2024« an impressively clear and dynamic identity. The harmonious interplay of flexible geometric forms, a versatile color palette, and the bespoke DW Pangea font creates a consistent, identity-shaping appearance. Its striking, cross-platform presence especially impresses, setting a benchmark for relevant and clear brand communication at the highest level.
