DW Corporate Design Refresh 2024

Winner
Excellent Communications Design
Corporate Identity

Credits

Details

The new corporate design of Deutsche Welle (DW) is based on the concept of "dialogue." It combines flexible geometric shapes derived from the DW logo with an expanded colour palette to create a dynamic visual language. The custom typeface DW Pangea and updated icons enhance visual communication. The modular design system allows for a consistent and adaptable brand presence across various platforms, strengthening DW's position as an independent news source.