Ernst-Mach-Gymnasium
Winner
Excellent Communications Design
Corporate Identity
Details
Using the tools of branding, the school found a strong shared identity: Starting with a website relaunch, workshops with students, teachers, and parents created a brand story that emphasizes diversity, individual support, and community. Clear messages and a distinctive visual presence make this identity visible across all touchpoints. Participation as a principle: Students and thrv trainees actively shaped the project, so the school developed its own, highly target‑group‑oriented character and became tangible as a brand.
The Jury‘s Statement
A charismatic presence that powerfully unites diversity and community: »Ernst-Mach-Gymnasium« impresses with an identity-shaping brand story, developed participatively in workshops with students, teachers, and parents. Clearly structured visual elements and a harmonious digital implementation make the school's values visible. The outstandingly consistent design sets benchmarks for a contemporary, sustainable identity in the field of education.
