Honki Factory – A Visual System to Empower Entrepreneurship
Winner
Excellent Communications Design
Corporate Identity
Details
Honki Factory redesigned its visual identity to realize its vision of establishing entrepreneurship training centres and to gain trust from major corporations. The logo reflects a mission to help both individuals and companies learn how to build new businesses and take on challenges. Inspired by a framework for business and a factory for production, I designed a flexible “H”-shaped symbol and a variable logotype. The system ensures consistency across cards, posters, websites, and proposals, supporting clarity and scalability. Within a year, the 10-person firm secured 30+ major clients and won Silver awards from Graphis and A’ Design Award.
The Jury‘s Statement
Powerful structure and striking flexibility define »Honki Factory – A Visual System to Empower Entrepreneurship«. The iconic H symbol and variable wordmark combine clarity with individual expressiveness. The consistently applied visual language ensures a cohesive, identity-creating presence across all media. This system is particularly impressive for its exceptionally strategic adaptability, underscoring Gold-level distinction with both aesthetic and functional excellence.
