Klinkenputzer

Winner
Excellent Communications Design
Corporate Identity

Credits

Company / Customer
Designer

Details

The “Klinkenputzer” is a design-driven direct mailing that rethinks customer acquisition – personal, bold, unconventional. While many rely on automated marketing, Urban Design chooses direct dialogue. Its deliberate simplicity and conscious material contrast create a tactile brand experience that captures attention and stays in mind. The “Klinkenputzer” isn’t a nostalgic image, but a conscious symbol of courage, attitude, and initiative. It doesn’t shout. It shines. Formally reduced, conceptually sharp – an impulse for direct dialogue.