Klinkenputzer
Winner
Excellent Communications Design
Corporate Identity
Details
The “Klinkenputzer” is a design-driven direct mailing that rethinks customer acquisition – personal, bold, unconventional. While many rely on automated marketing, Urban Design chooses direct dialogue. Its deliberate simplicity and conscious material contrast create a tactile brand experience that captures attention and stays in mind. The “Klinkenputzer” isn’t a nostalgic image, but a conscious symbol of courage, attitude, and initiative. It doesn’t shout. It shines. Formally reduced, conceptually sharp – an impulse for direct dialogue.
The Jury‘s Statement
A subtle choice of materials and deliberate simplicity give »Klinkenputzer« a distinctive, tactile presence. The direct mailing impresses with consistent courage, clear attitude, and an open-dialogue approach. The conscious symbolism is identity-forming and powerful. The implementation results in striking yet elegant brand communication that stands out, especially in terms of clarity and emotional relevance.
