ROSENTRITT – Der Zaunkönig
Winner
Excellent Communications Design
Corporate Identity
Details
When we create quality out of passion, it's with the aim of creating special residential spaces with character. With the wren, we present a new logo that encapsulates this attitude: attentive, quality-conscious, and close to nature. The little songbird represents the ability to recognise special places – and design them with care. Just like the wren, we focus on care, selection, and individuality in construction. This instinct for good locations and well-considered decisions connects us to the wren. The wren is thus not just a symbol, but also our role model – in its consistency and attention to detail.
The Jury‘s Statement
The iconically designed brand mark impresses with its clarity and a subtle, charismatic reference to nature. »ROSENTRITT – Der Zaunkönig« harmoniously combines geometric precision with emotional symbolism, creating an identity-shaping, consistent brand world. Particularly noteworthy is the consistent translation of values into an aesthetically and strategically effective appearance, which demonstrates Gold-level excellence across every touchpoint.
