Deutsche Telekom - Mobile World Congress 2025
Winner
Excellent Architecture
Fair and Exhibition
Details
At Mobile World Congress 2025 in Barcelona, Deutsche Telekom brought to life the motto “Shaping Technology for All” through a seamless connection between people, nature and AI. The booth design featured an iconic 3D Telekom logo installation anchoring an open, circular space that invited visitors to engage with interactive exhibits. The result was a dynamic, inspiring world of experience that powerfully reinforced Telekom’s position as a Global Leading Digital Telco.
The Jury‘s Statement
The iconic 3D T-logo installation forms the expressive centerpiece of an open, circular space. Distinctively, interactive exhibits, sustainable materials, and immersive experiences merge into a harmonious overall composition. The project »Mobile World Congress 2025« impresses with its charismatic fusion of technology, people, and nature, setting a forward-looking standard of quality and relevance in the field of temporary brand architecture.
