GO RED! - Vodafone@OMR25
Winner
Excellent Architecture
Fair and Exhibition
Details
Vodafone’s new brand idea “Go” is about moving from good to great. At OMR 2025, Vodafone and BECC brought this to life with the bold call “Go Red!”, symbolising passion, energy and individuality. The all-red, two-storey stand with consumer and business showcases drew 67,000 visitors. Engagement with the brand grew stronger from the outer to the inner zones of the stand. Highlights like the Beat Battle with Bill & Tom Kaulitz delivered both entertainment and insight. Partnering with Trash Galore, 28 tonnes of materials were reused and over 25 tonnes of CO₂eq saved – a strong example of sustainable design in action.
The Jury‘s Statement
A powerfully staged space that immediately creates orientation and emotional closeness through striking use of color and clear zoning. »GO RED!« combines charismatic brand presence with sustainable materials and a versatile world of experiences. The project impresses with its expressive, strategically conceived design and stands out in particular for its consistent connection of identity, functionality, and resource conservation.
