GO RED! - Vodafone@OMR25

Vodafone’s new brand idea “Go” is about moving from good to great. At OMR 2025, Vodafone and BECC brought this to life with the bold call “Go Red!”, symbolising passion, energy and individuality. The all-red, two-storey stand with consumer and business showcases drew 67,000 visitors. Engagement with the brand grew stronger from the outer to the inner zones of the stand. Highlights like the Beat Battle with Bill & Tom Kaulitz delivered both entertainment and insight. Partnering with Trash Galore, 28 tonnes of materials were reused and over 25 tonnes of CO₂eq saved – a strong example of sustainable design in action.