Jorakay Pavilion 2024

Jorakay Pavilion 2024 was a design-driven exhibition for Thailand’s leading construction brand, inspired by the crocodile’s belly—the brand’s symbol. Through abstract form and digital storytelling, it redefined how building materials were experienced in space. Open from all sides, it guided visitors into art-like zones where products were shown through interactive media, lighting, and visual graphics. Its bold green form, layered abstraction, and dynamic rhythm shaped a striking architectural identity, while partial disassembly allowed steel and wood to be reused or donated, reflecting sustainability and innovative brand communication.