Jorakay Pavilion 2024
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Designer
Details
Jorakay Pavilion 2024 was a design-driven exhibition for Thailand’s leading construction brand, inspired by the crocodile’s belly—the brand’s symbol. Through abstract form and digital storytelling, it redefined how building materials were experienced in space. Open from all sides, it guided visitors into art-like zones where products were shown through interactive media, lighting, and visual graphics. Its bold green form, layered abstraction, and dynamic rhythm shaped a striking architectural identity, while partial disassembly allowed steel and wood to be reused or donated, reflecting sustainability and innovative brand communication.
The Jury‘s Statement
The open, bold green structure of »Jorakay Pavilion 2024« impresses with its iconic presence and consistent design language. Expressive details, digital storytelling and artfully selected materials create a fascinating spatial experience. The sustainable reuse of components emphasizes the project's meaningful responsibility. Here, brand identity and space-defining architecture are combined with remarkable style at the highest level.
