MoPA – Das Museum of Promotional Articles

MoPA is a globally unique format combining design, storytelling, and brand identity. It premiered at PSI 2024 as a temporary museum with time capsules, shop, café, and app. The exhibition presented promotional products as reflections of zeitgeist and change. Supported by a website, social media, and a high-end coffee table book, MoPA became a cultural platform for the entire industry.