MoPA – Das Museum of Promotional Articles
Winner
Excellent Architecture
Fair and Exhibition
Details
MoPA is a globally unique format combining design, storytelling, and brand identity. It premiered at PSI 2024 as a temporary museum with time capsules, shop, café, and app. The exhibition presented promotional products as reflections of zeitgeist and change. Supported by a website, social media, and a high-end coffee table book, MoPA became a cultural platform for the entire industry.
The Jury‘s Statement
A strikingly curated experience that makes promotional articles readable as cultural witnesses: »MoPA« combines spatial dramaturgy with interactive time capsules, clear design language, and high-quality communication. The consistent interplay of exhibition, app, and coffee table book creates a lasting, emotional impact. Especially impressive are the differentiating positioning and the design precision, which elevate the project to a gold standard.
