Next Level – Vaillant ISH 2025

At ISH 2025, Vaillant positioned itself not just as a premium technology provider, but as a visionary partner for the energy transition. “Next Level Vaillant” transformed the stand into a systemic brand experience – spatially, conceptually and communicatively. The architecture reflected the shift from product provider to solution enabler: with an open structure, modular solution islands and a central sculptural figure. Digital and physical interfaces translated complexity into experience. Instead of exhibits, energy and connectivity were made tangible through light, interactivity and spatial dramaturgy.