Next Level – Vaillant ISH 2025
Winner
Excellent Architecture
Fair and Exhibition
Details
At ISH 2025, Vaillant positioned itself not just as a premium technology provider, but as a visionary partner for the energy transition. “Next Level Vaillant” transformed the stand into a systemic brand experience – spatially, conceptually and communicatively. The architecture reflected the shift from product provider to solution enabler: with an open structure, modular solution islands and a central sculptural figure. Digital and physical interfaces translated complexity into experience. Instead of exhibits, energy and connectivity were made tangible through light, interactivity and spatial dramaturgy.
The Jury‘s Statement
The spatial staging transforms complex systems into an impressive, accessible experience. »Next Level Vaillant« stands out with its open structure, modular solution islands and an iconic sculpture that makes transformation visible. Digital and physical interfaces create a consistent, charismatic brand experience. The subtle interplay of architecture, interaction and knowledge transfer is outstanding and, in this form, truly deserving of Gold.
