The Hapticologist – The Center of Seven Senses
Winner
Excellent Architecture
Fair and Exhibition
Details
The Hapticologist is not a trade fair project, but a creative flagship project. At OMR 2025, cyber-Wear and ten partners created a multisensory experience that emotionally charges brands. A bar, stage, and meeting space combined haptics, design, and community. The "More Sense for Stronger Brands" masterclass and the exclusive collection made it clear: A new era of brand communication is beginning here.
The Jury‘s Statement
A multisensory experience subtly uniting all seven senses makes »The Hapticologist – The Center of Seven Senses« an inspiring place of encounter. The sophisticated interplay of haptics, spatial design, and community creates authentic added value for brand communication and knowledge exchange. Its charismatic execution demonstrates an impressive level of emotional and design strength in the temporary space, setting a remarkable benchmark for gold-level excellence.
