Transforming Lifelines into Experiences
Winner
Excellent Architecture
Fair and Exhibition
Details
Making innovations tangible, strengthening trust and presenting the Viega brand in all its facets – with this goal in mind, Braunwagner designs Viega’s trade fair presence at ISH 2025 in Frankfurt. Viega’s purpose, “Installing lifelines for the buildings of tomorrow,” describes the claim to shape the infrastructure of buildings with future-oriented solutions sustainably. Translating this claim into something tangible forms the basis for the holistic, modular design and Communication concept that presents Viega as an innovation leader and a strong, reliable brand. A sustainable concept for today and the future.
The Jury‘s Statement
The subtle staging of technical »Lifelines« shapes the appearance of »Transforming Lifelines into Experiences«, lending the brand presence an unmistakable clarity. A consistent, modular design system merges functionality with a charismatic, distinct aesthetic. Especially impressive is the powerful interplay of emotional brand presence, thoughtful spatial structure and sustainable execution – an outstanding example of forward-looking exhibition architecture at the highest level.
