Welcome Home - Bosch IFA 2024
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Details
In uncertain times, Bosch is focussing on the needs of customers and the home and has developed a creator-first strategy. Eight industry specialists tested Bosch innovations in the Bosch Home, gathered insights and shared their authentic experiences with their communities. At IFA 2024, the Bosch Home became a walk-in, anamorphic sculpture - an interactive centre for inspiration and dialogue. With 30 million views, 6 million organic reach and 100,000 visitors, Bosch proved how innovation transforms the home into a place of security, well-being and comfort. Welcome home.
