Welcome Home - Bosch IFA 2024
Winner
Excellent Architecture
Fair and Exhibition
Credits
Company / Customer
Details
In uncertain times, Bosch is focussing on the needs of customers and the home and has developed a creator-first strategy. Eight industry specialists tested Bosch innovations in the Bosch Home, gathered insights and shared their authentic experiences with their communities. At IFA 2024, the Bosch Home became a walk-in, anamorphic sculpture - an interactive centre for inspiration and dialogue. With 30 million views, 6 million organic reach and 100,000 visitors, Bosch proved how innovation transforms the home into a place of security, well-being and comfort. Welcome home.
The Jury‘s Statement
The walkable, anamorphic sculpture forms the charismatic center and turns »Welcome Home« into a powerful experiential space that links technology, design, and emotion in a convincing way. The consistent integration of all brand segments and the authentic creator-first strategy result in an aesthetically and functionally impressive presentation. Outstanding is the clear structure, intuitively guiding visitors and enabling dialogue-oriented interaction.
