Weniger CO₂, mehr COsy

GREIF was looking for a catchy mascot to market its climate-neutral rental linen. We deliver sustainable COsy. A catchy marketing idea for climate-neutral rental linen. Appealing and tangible. From a handful of different character ideas, the as-yet-unnamed water lily stood out. It is beautiful and can only be found in environments of particularly high quality. This fits perfectly with GREIF! We then developed the name COsy, which perfectly matches the look of the new mascot.