Weniger CO₂, mehr COsy
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
GREIF was looking for a catchy mascot to market its climate-neutral rental linen. We deliver sustainable COsy. A catchy marketing idea for climate-neutral rental linen. Appealing and tangible. From a handful of different character ideas, the as-yet-unnamed water lily stood out. It is beautiful and can only be found in environments of particularly high quality. This fits perfectly with GREIF! We then developed the name COsy, which perfectly matches the look of the new mascot.
The Jury‘s Statement
A clear visual language that emotionally charges sustainability defines the project »Weniger CO₂, mehr COsy«. The charismatic mascot COsy merges ecological responsibility with an appealing aesthetic, creating an identity-shaping brand presence. The campaign impresses with consistent design, harmonious color schemes, and a convincing strategic concept. The outstanding feature is the elegant interplay of message, character, and design quality.
