MANN-FILTER – Einführungskampagne nachhaltige Fahrzeugfilter

Sustainable products perform less well? Not at MANN-FILTER! The new innovative vehicle filters, whose production significantly reduces crude oil consumption and noticeably lowers the carbon footprint, combine sustainability with consistently high performance! This important message will be communicated to workshops and drivers in a global campaign – charming, effective, and authentic. The core element is “Sammy,” a squirrel that is unusual for the industry, flexing his muscles and representing the “power of nature.” Combined with a clear, flexible structure and the signal colour yellow, it's a real guarantee for success!