MANN-FILTER – Einführungskampagne nachhaltige Fahrzeugfilter
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Sustainable products perform less well? Not at MANN-FILTER! The new innovative vehicle filters, whose production significantly reduces crude oil consumption and noticeably lowers the carbon footprint, combine sustainability with consistently high performance! This important message will be communicated to workshops and drivers in a global campaign – charming, effective, and authentic. The core element is “Sammy,” a squirrel that is unusual for the industry, flexing his muscles and representing the “power of nature.” Combined with a clear, flexible structure and the signal colour yellow, it's a real guarantee for success!
The Jury‘s Statement
The combination of sustainability with consistently high performance is central and gives »MANN-FILTER – Introduction Campaign for Sustainable Vehicle Filters« particular relevance. The charismatic squirrel as an identity-defining motif impresses with emotional appeal and clear differentiation. Distinctive design, clear structure, and targeted communication with the audience come together in this impressively consistent solution, setting a benchmark for comprehensively conceived design campaigns.
