Klima. Mach's. Konkret.

What if people are simply tired of climate talk? When moral preaching misses the mark and all they want is to live their lives? Flip the script. Ask not what you can do for the climate – ask what the climate can do for you. Oldenburg’s bold, benefit-first campaign cuts through ‘climate fatigue’ with a fresh narrative, clear value promise and eye-catching design. Driving the launch of the city’s Climate Portal, it gives citizens everything they need to act – and plenty of reasons to want to.