Klima. Mach's. Konkret.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
What if people are simply tired of climate talk? When moral preaching misses the mark and all they want is to live their lives? Flip the script. Ask not what you can do for the climate – ask what the climate can do for you. Oldenburg’s bold, benefit-first campaign cuts through ‘climate fatigue’ with a fresh narrative, clear value promise and eye-catching design. Driving the launch of the city’s Climate Portal, it gives citizens everything they need to act – and plenty of reasons to want to.
The Jury‘s Statement
A clear, benefit-driven communication defines »Klima. Mach's. Konkret.« and addresses climate fatigue with authentic directness. Subtle visual elements, a coherent narrative and the consistent user perspective create a campaign that is strong both aesthetically and in content. The consistently high quality across all channels is particularly impressive. In this competitive field, such excellence deserves special recognition.
