Abo-Kampagne Gürzenich Orchester Köln
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The internationally successful Gürzenich Orchestra Cologne inspires people and makes them want to hear more music. That's no problem if you have a subscription for the season. We combine these two factors in a humorous campaign with people who simply can't get enough of classical music. Stylishly staged with a twinkle in their eye and with a clear message, they manage to get people excited about the subject and successfully sell subscriptions.
The Jury‘s Statement
How the campaign concept connects the theme of music with everyday life is done in a particularly creative and humorous way and has the makings of a talk-of-the-town. An extraordinary, well-photographed series full of likeable eye-catchers.
