Werde MITarbeiterin und MITarbeiter
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Employers face challenges like employee fluctuation. The "MIT" campaign reveals an authentic culture for workers (German: Mitarbeiter) where the focus is on "with" (=MIT) rather than "work" (=Arbeit). This employer branding campaign signals a shift: Employment isn't one-way—success comes only WITH the right people, attractive career opportunities, and real collaboration in the company.
The Jury‘s Statement
The sympathetic campaign formally emphasises the MIT and thereby signals a paradigm shift in the working relationship between employees and the company management. A contemporary attitude that proactively counters the shortage of skilled workers.
