ILA Berlin 2024 Kampagne
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Uhura created a new brand and campaign design for the ILA, Europe's leading aerospace trade fair. "Flying and Airfield Patterns and Forms": Based on the aviation infrastructure on the ground (airports and airfields), Uhura created a design language that is reflected in the campaign design, creates depth and serves as graphic elements a design system for the visualisation of the ILA BERLIN 24. Website, advertisements and posters have already been realised.
The Jury‘s Statement
The central graphic design element for the new ILA BERLIN 24 brand identity is inspired by the characteristic ground aesthetics of international airports and airfields, giving the brand a special identity and recognisability at all touchpoints.
