ALPHA GO
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Grundfos is presenting the latest generation Alpha1 GO and Alpha2 GO. The Grundfos GO smartphone app is the central tool for using smart digital features for quick pump replacement, optimum settings, analysis, firmware updates, and other functions. Externally, the new models stand out with their angular housing, which is based on Grundfos integrated pumps, and a redesigned front panel. The display elements have been made more user-friendly, and the QR code on the front leads directly to the guided setup and pump documentation via smartphone and internet access.
The Jury‘s Statement
Clearly structured user interfaces and a distinctive housing define »ALPHA GO«. The combination of aesthetic clarity and intuitive digital user guidance establishes a compelling example of contemporary product design. The extensive communication measures are consistent, memorable and strategically targeted. This distinction honors the impressive synthesis of design, function and relevant brand communication at the highest level.
