Barbie™ × HEWI
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Timeless Bauhaus design meets Barbie's iconic world of colour: the Barbie™ x HEWI collection combines functionality, inclusivity, and style in almost 40 barrier-free sanitary products. Pink becomes a symbol of self-confidence, diversity, and optimism. The collection stands for design for all and destigmatises aids through design quality. The collection and campaign convey an attitude that emphasizes independence, inspiration, and appreciation of the uniqueness of every person. They show how design overcomes boundaries and creates new scope. Design with Limitless Possibilities.
The Jury‘s Statement
Accessibility and aesthetic clarity merge in »Barbie™ × HEWI« to form a charismatic statement for diversity. The collection translates iconic colors into a timeless design that harmoniously combines functionality and style. Especially impressive is the strong attitude that values inclusivity and individuality, communicated with visual strength. The result is an inspiring example of integrated design communication at its finest.
