Barbie™ × HEWI

Timeless Bauhaus design meets Barbie's iconic world of colour: the Barbie™ x HEWI collection combines functionality, inclusivity, and style in almost 40 barrier-free sanitary products. Pink becomes a symbol of self-confidence, diversity, and optimism. The collection stands for design for all and destigmatises aids through design quality. The collection and campaign convey an attitude that emphasizes independence, inspiration, and appreciation of the uniqueness of every person. They show how design overcomes boundaries and creates new scope. Design with Limitless Possibilities.