Bildungshunger? VHS Langenfeld

Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Credits

Company / Customer
Designer

Details

The adult education center („Volkshochschule“, abbreviated to VHS) is a continuing education institution found in most German cities and municipalities. Due to the broad spectrum of programs available to citizens of all ages, there is often the problem that these programs are perceived as leisure activities or pastimes. A campaign was therefore launched for the VHS in Langenfeld/Rhineland with the goal of explicitly positioning it as an educational institution. Dedicated instructors impart contemporary knowledge using modern and digital technology. The personal added value lies in expanding and updating one’s own knowledge through the VHS.