Bildungshunger? VHS Langenfeld
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Bildungshunger? VHS Langenfeld. The adult education centre (VHS) stands for education and encounters, but is often perceived as merely a place to pass the time. With a new campaign, the VHS Langenfeld/Rhld. aims to counteract this image, emphasise its educational mission more clearly and, at the same time, position itself as a contemporary educational institution. Committed lecturers impart up-to-date knowledge using modern methods and create inspiring learning spaces. The real added value lies in personal growth – through expanding knowledge, strengthening one's own skills and enjoying lifelong learning.
The Jury‘s Statement
With its powerful visual language and striking slogan, »Bildungshunger? VHS Langenfeld« puts lifelong learning into focus with charismatic clarity. The confident blend of contemporary imagery, digital messaging and emotional identification convinces across all media. Particularly impressive is the consistent, impactful execution that sustainably reinforces VHS’s self-image as a relevant educational institution.
