Bionic Fan
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
MAHLE and agorate, unveil an innovative social media campaign for the launch of the bionic fan at IAA Transportation 2024. Inspired by nature, the campaign emphasizes the synergy between technology and the silence of owls to enhance e-mobility efficiently.
The Jury‘s Statement
The quiet strength of the bionic fan impresses with its harmonious fusion of technology and nature. »Bionic Fan« relies on an aesthetically striking visual language, linking the silent flight of the owl with efficient thermal management. Particularly impressive are the strategically considered communication and the consistent visual implementation, which endow this project with outstanding impact and relevance.
