CES 2023 – Mission Infinity
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Details
KURZ launched a cross-media brand awareness campaign in the USA for CES2023. Selected designers from KURZ worldwide were given the brief: "Beam yourselves into space, bring wood-like objects with you and develop surface designs from them." The ideas were the basis for the Mission Infinity trade show concept. First touchpoint for the target group: the simultaneously launched landing pages and social media campaigns, followed by customer mailings. At CES, visitors experienced Mission Infinity live.
The Jury‘s Statement
The way in which the KURZ brand fuses the theme of material and surface innovation with the theme of space for CES 2023 is fascinatingly modern and progressive in form and content. A holistically coherent and immersive appearance that arouses curiosity.
