Europa-Park ART-BOULEVARD - Ausstellung Art-Contest 2023
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Our goal with the Europa-Park Anticipation Art-Contest was not only to put our park guests in the spotlight of our advertising campaign, but to actively involve them. The artworks should find a stage in the park and gain recognition. These artworks were presented as a special highlight in the ART-BOULEVARD exhibition. Our campaign aimed to generate attention through social media and regional press work and thus attract new guests.
The Jury‘s Statement
The exhibition "ART-BOULEVARD" shows the diverse works that were created as part of the "Europa-Park Vorfreude Art-Contest". It is not only the respectful treatment of the works of art that impresses here, but also how the guests of the park become part of the communication in this way.
