RKW Horizon(R) MDO-PE film
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Launch campaign for the innovative RKW Horizon(R) MDO-PE film solution, with the objective to address brand owners and coverters and to educate them about the advantages of the new sustainable solution versus standard lamination films.
The Jury‘s Statement
The film manufacturer RKW offers a new sustainable solution that replaces standard PE films and expresses this USP visually with a striking image that shows the characteristic outline of typical packaging as a gap between treetops. A visually powerful idea that combines the theme of nature and sustainability with the product in an original way.
