Damit der Traum vom Beruf nicht platzt!
Special Mention
Excellent Communications Design
Integrated Campaigns and Advertising

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The cross-media campaign "Damit der Traum vom Beruf nicht platzt!" for the DGB in Rheinland-Pfalz/Saarland draws attention to the recruitment problem in the public sector. Young people are becoming less and less enthusiastic about working in the public sector due to unattractive conditions. The campaign draws attention to this problem and makes concrete suggestions on how more attractive conditions can be created.




