o2 can do Markenplattform
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Details
At o2, we want to give people the opportunity to make their dreams come true against all the odds. Except: how do we convey this self-image to the outside world? By making the slogan the heart of a large 360° campaign: can do. These two words are our anchor and communicate a strong attitude. The focus is on a fully integrated brand film, from which each scene is extended as a "can do" story – and shows everyone that you can do anything you put your mind to.
The Jury‘s Statement
With the o2 can do brand platform and the "CAN DO" campaign, the telecommunications provider appeals to the self-confidence of its and potential customers and positions itself as a motivational coach. A contemporary message that is convincing in words and images, that carries you along, gives you courage and inspires you.
