Do it yoursafe
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Symrise wants to be accident-free in the long term – that’s why Symsafe was created: A campaign aimed at reaching all employees at all levels. In this way, we are shifting the focus within the company to the issues of employee health and safety. In order to guarantee the visibility of the campaign, we have developed a concise and variable design concept that arouses interest with a wink without denying the seriousness of the topic.
The Jury‘s Statement
The "Symsafe" prevention campaign aimed at Symrise employees is intended to help prevent everyday accidents. A good initiative that raises awareness of dangerous situations in a tongue-in-cheek way and promotes the good argument that every accident is one accident too many.
