Du machst uns aus

The recruitment campaign for the Sparkassen-Finanzgruppe Hessen-Thüringen promises something rare in today’s job market: genuine appreciation. Our message is a personal invitation: "You make us who we are. Just as you are. With what you bring." This integrated campaign features real apprentices from Sparkassen and its partners LBS, Helaba, and SV SparkassenVersicherung. It targets trainees and young professionals across all relevant channels, highlighting their unique strengths and individual potential.