Du machst uns aus
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
The recruitment campaign for the Sparkassen-Finanzgruppe Hessen-Thüringen promises something rare in today’s job market: genuine appreciation. Our message is a personal invitation: "You make us who we are. Just as you are. With what you bring." This integrated campaign features real apprentices from Sparkassen and its partners LBS, Helaba, and SV SparkassenVersicherung. It targets trainees and young professionals across all relevant channels, highlighting their unique strengths and individual potential.
The Jury‘s Statement
The consistently personal approach gives »Du machst uns aus« a distinctive emotional depth. Authenticity is achieved by featuring real trainees as campaign protagonists, placing their individuality at the forefront. The strong visual language is clear, consistent, and strikingly executed across all channels. This creates a recruiting communication whose relevance, unique character, and impactful presence truly stand out.
