Hiscox - Intergrated Campaign
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Hiscox stands out in the insurance world because they focus on people and not on the deal. Because they convince with passion and innovative solutions and have the courage to be different. The campaign reflects this. With an unusual design whose look is clearly different from the mainstream of the industry and with storytelling that makes a point for the brand in a target group-specific and eye-catching way. In this way, Hiscox attracts attention wherever the brand appears.
The Jury‘s Statement
‘Hiscox’ surprises with a campaign that is as likeable as it is attention-grabbing and sets the company apart from its typical industry image. Targeted storytelling effectively positions the brand by empathising with the needs of its target group. ‘Hiscox’ demonstrates how differentiated communication design can shape the perception of a brand.
