Grippeschutz? Impfopoint!
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
Vaccinations save lives, this cannot be stressed often enough. The Impfopoint campaign conveys this message loudly, colourfully and clearly both in pharmacies and on social media. With graphic posts, animations, PoS equipment and posters, Impfopoint delivers a clear message: "Get vaccinated. Now and here!". The campaign was launched by the Baden-Württemberg Regional Pharmacy Association and has been running since 2019. In 2022, it received a new and refined design.
The Jury‘s Statement
Positioning the pharmacy as a "vaccination point" is original and, in combination with the campaign's visually and textually loud motifs, works perfectly across all media and is remembered for a long time.
