IDYL Outdoorbook 22—23
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
IDYL is a new, high-priced brand in the field of design-oriented outdoor furniture. In addition to the campaign, website and POS, a unique look book was also developed for the Europe-launch of the brand. The furniture is not photographed in southern climes, which is untypical for the industry, but in surreal scenes of nature in the studio. The magazine in XL format thus builds an associative bridge from image building to product information - through fascinating images, brave typography and text.
The Jury‘s Statement
The so-called "Outdoorbook", a lookbook for the outdoor furniture of the new IDYL brand, stages the collection in a modern, aesthetic way and on a high design level that adequately meets the brand's demand for quality, timeless design and exclusive lifestyle down to the last detail.
