Provinzial-Social Media Kampagne zur Privat-Haftpflichtversicherung für junge Menschen

How do you reach a young target group with seemingly boring products like insurances? You build creatives that are a natural part of the communication set up of the target group. That's why we implemented a social media campaign - with focus on TikTok, Instagram and YouTube – together with Provinzial (one of the largest insurance companies in the country) . We were thinking out of the box concerning the CI and trying new things - the result: not only great creatives but also great Performance-KPIs.