Kampagne 200 Jahre Sparkasse Passau
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
At Sparkasse Passau, people have been the focus for 200 years. We have therefore come up with a design that revolves around people. A focus on the visual: people as diverse as the bank's customers, partners and employees. A design that serves multiple purposes: A pupil in which the landmarks of the region are reflected. A lens that focuses on people. A projection surface that depicts different scenarios. A telescope that implies a far-reaching vision. A diverse and upbeat campaign with a high potential for integration and identification. And a claim that sums it all up: “Numbers in view, People in focus”.
The Jury‘s Statement
A distinctive, identity-forming visual language that focuses on people and their diversity defines the »Kampagne 200 Jahre Sparkasse Passau«. The subtle interplay of regional landmarks and personal proximity is clear and charismatic. Content and design interact harmoniously, creating an authentic world of communication that impresses across all media with extraordinary consistency, emotional strength, and outstanding relevance.
