Kampagne 200 Jahre Sparkasse Passau

At Sparkasse Passau, people have been the focus for 200 years. We have therefore come up with a design that revolves around people. A focus on the visual: people as diverse as the bank's customers, partners and employees. A design that serves multiple purposes: A pupil in which the landmarks of the region are reflected. A lens that focuses on people. A projection surface that depicts different scenarios. A telescope that implies a far-reaching vision. A diverse and upbeat campaign with a high potential for integration and identification. And a claim that sums it all up: “Numbers in view, People in focus”.