Lexware "Elevator Pitch"

Lexware is Germany's market leader for commercial software solutions. The “Elevator Pitch” campaign focuses on a trio of founders - on the road to success. The three lovable underdogs are determined to elicit the seed capital for their start-up from a tough investor. When their mission threatens to fail despite all their efforts, the Lexware Push, a newly developed brand signal, literally opens the door for them at the crucial moment. At the heart of the campaign story is a TV spot, which is flanked by print and digital advertising in the upper, mid and lower funnel.