Lexware "Elevator Pitch"
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Lexware is Germany's market leader for commercial software solutions. The “Elevator Pitch” campaign focuses on a trio of founders - on the road to success. The three lovable underdogs are determined to elicit the seed capital for their start-up from a tough investor. When their mission threatens to fail despite all their efforts, the Lexware Push, a newly developed brand signal, literally opens the door for them at the crucial moment. At the heart of the campaign story is a TV spot, which is flanked by print and digital advertising in the upper, mid and lower funnel.
The Jury‘s Statement
Charismatic characters and a distinctive storyline lend »Elevator Pitch« an unmistakable emotional depth. The campaign impresses with its clear, consistent design and a subtle yet powerful brand signal. Especially remarkable is the harmonious integration of TV spot, print, and digital media. This project exemplifies how integrated communication at its best shapes brands and achieves lasting impact.
