LINDA checkt's!
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The national prevention campaign is being conducted in 4 languages and 2 phases throughout Switzerland. It raises awareness of phishing and the need for caution when using credit and debit cards for online shopping. The campaign is centred around LINDA, a fisherwoman. Each letter of her name represents a mnemonic that can be used to prevent phishing. The campaign uses striking visuals, an online quiz and banners on popular online and social media channels to generate interest. Police forces and financial institutions disseminate the campaign via their own channels. The campaign is rounded off with a national symposium for fraud specialists.
The Jury‘s Statement
The charismatic central figure and clear four-language communication make »LINDA checkt's!« an authentic awareness campaign of high relevance. Concise visuals, an online quiz, and versatile touchpoints combine to form an effective, consistent overall strategy. The powerful synergy of substantial content, aesthetic rigor, and strategic scope is particularly impressive—a truly outstanding achievement at Gold level.
